Jordyn Woods is teaming with Addition Elle.
The curvy model, who is also Kylie Jennerâ€™s best friend, will partner with the Canadian plus-size retailer on a line of apparel. While Woods has modeled for the company before, which is best known for its lingerie collaborations with Ashley Graham, this is the first time sheâ€™s produced a collection with them.
â€œThey embody everything I stand for,â€ said Woods when asked why she decided to deepen her relationship with Addition Elle. â€œIâ€™ve been working and modeling with them for years and it was amazing to bring our relationship full circle. They are a style destination for women who embrace their figures so itâ€™s exiting to create something.â€
Like many women her age, Woods, who is 19, frequently mixes streetwear with ath-leisure, and Roslyn Griner, Addition Elleâ€™s vice president of marketing and visual display, said Woods has incorporated that into her collection.
â€œItâ€™s a very on-trend assortment,â€ said Griner, who added that Woods is signed on to release a second capsule with the brand. â€œJordyn loves streetwear and we wanted to make that a part of her collection.â€
The line, which will retail from $42 to $178, will be available on Sept. 11. Woods will show the collection during New York Fashion Week in September at Addition Elleâ€™s runway show, which will be followed by a pop-up shop where consumers can purchase pieces from the assortment.
Although Woods believes there has been a great deal of progress within the plus-size category, she said there is a long way to go and that starts with more size inclusivity overall.
â€œIâ€m on the fence about the word plus sized,â€ Woods said. â€œWhy do we need to categorize people by their size? There should be one section that has all size ranges.â€
The world will see a lot more of Woods this August when she appears in â€œLife of Kylie,â€ Jennerâ€™s own reality TV show that will air on E! In the trailer, Woods has a moment with Jenner where she expresses her frustrations with the friendship, which she called draining.
â€œWe are so close so it was inevitable that I was going to be on the show,â€ Woods said. â€œBut Iâ€™m very curious to see what direction my life is going to go after the show comes out. But I love to make everything positive, so I believe itâ€™s going to be exciting to see a side of our lives that is this personal.â€