First Philipp Plein sent models down the runway at his fall 2017 show with glossed lips and lids. Then Glossier put a shamelessly shiny lip gloss in their holiday set. At couture week, Giambattista Valli paired his fall 2018 collection with varying degrees of lip shine, from slick and clear to patent red vinyl. Marc Jacobs’ favorite colorâ€“shinyâ€“is everywhere lately.
If you grew up in the ’90s, glossy makeup might trigger memories of middle school dances, summer camp, M.A.C Lipglass and hair glued to sticky lips. It’s fair to say that gloss (and M.A.C Lipglass) have since come a long way. It’s now possible to wear sticky makeup without trapping strands of hair or leaving it all behind on the straw to your iced coffeeâ€“even during the summer. According to makeup artist Katie Jane Hughes, loose powder is the key to keeping your shine in checkâ€“”Large fluffy shadow brush around any glossy texture.”
As for applying the luster itself, Hughes recommends concocting your own shine by layering clear gloss on top of matte pigment. Those in the market for something new have plenty to choose from. Milk Makeup’s clear, non-sticky Face Gloss for example, works like a topcoat for your features, Nyx Lid Lacquer turns normal eye shadow intoâ€“you guessed itâ€“eye gloss, and NARS Triple X Lip Gloss makes lips look like PVC.
Here, Hughes demonstrates three ways to wear gloss in real life.
Hughes channeled the opaque lip look at Giambattista Valli couture with super-saturated red gloss. To get the look, try Fiona Stiles Ultrasuede High Intensity Lip Color in Cherry St.
For a lightweight version of Philip Plein’s goth runway gloss, pair taupe lids with magenta lips. To get the look try M.A.C Studio Eye Gloss in Lightly Tauped and NARS Powermatte Lip Pigment in Give it Up