If it seems thatÂ youâ€™re seeing newscasters across the country wearing the samedress, youâ€™re not imagining things.
On July 16, Frances Wang, an anchor with ABC10 in Sacramento, Calif., decided to have a little fun by tweeting out a chart â€” created by ABC10 production assistant Stephen Leonardi â€” showing women newscasters all over the country wearing the same budget-friendly Sidefeel $20 dress from Amazon (which is currently sold out).
Inspired by The Sisterhood of the Traveling Pants, Wang captioned the post, â€œSisterhood of the @Amazon dress.â€
â€œItâ€™s not really a â€˜travelingâ€™ dress because everyone has their own â€” itâ€™s the Amazon dress!â€ Wang tells Yahoo Style.
â€” Frances Wang (@FrancesWangTV) July 16, 2017
So how does a dress go viral so quickly? As it turns out, many women newscasters belong to a private Facebook group in which they share everything from fashion findsto style solutions and relationship advice. When a newscaster discovers a cute, affordable, and work-friendly dress, sheâ€™ll post it to the group, inspiring several others to buy it.
â€œWomen will post a dress they find,â€ says Wang. â€œTheyâ€™ll also post about cute shoesso when you have to shoot [on camera] and edit by yourself, some will ask, â€˜What are some cute and comfortable shoes?â€™ Or some will say, â€˜I was told to cut my hair. What [hairstyle] did you guys go for?â€™â€
This isnâ€™t the first time women newscasters across the U.S. have fallen in love with the same affordable dress. A plethora of female meteorologists have been seen sporting the $23 Homeyee color-block dress in a variety of colors.
Wang points out that newscasters donâ€™t make as much money as people may think, and while some stations allow their newscasters to expense their on-air wardrobe, for many that cost comes directly out of their own pockets. So itâ€™s understandable that the discovery ofÂ a flattering dress that doesnâ€™t break the bank can quickly go viral in their industry.
â€œWhen I think of a female newscaster, in general the traditional dress is a little below the knee and tight â€” your typical work dress, though that depends on your market and how conservative it is,â€ Wang tells Yahoo Style, pointing out the appeal of the dress, which comes in yellow and pink. â€œWith this dress, the scallops are a great appeal and itâ€™s pleated. Also, a lot of women lack yellow in their closet, and I think yellow was just as popular, if not more so, as the pink. So many dresses are blue and red, but yellow is a hard color to find.â€
She adds, â€œThe dress is flirty, but still kind of innocent. I felt like a Disney princess in it.â€
Wang posts many of her outfits on her InstagramÂ and sometimes captions the images with her own hashtag, #WangsWorkWear. â€œSo many non-newswomen have asked me where I get my clothes,â€ she says. â€œItâ€™s a mix of Amazon, Nordstrom Rack. Iâ€™m all about a bargain.â€
Clearly, sheâ€™s far from alone.