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The Internet’s 6 Best-Kept Beauty Secrets

There are countless reasons to love beauty superstores: the testers, the samples, the reward programs, and the immediate access to dozens of your favorite brands, just to name a few. It’s easy to fall back on your local Sephora or Ulta as your one-stop-shop for all things beauty, but it turns out, brands have been quietly giving us a reason to lust for more.

We’re talking exclusive products from major brands that you won’t find at your local cosmetics emporium. In fact, you won’t find these babies anywhere but the brand’s online sites or brick-and-mortar stores. Think: new lipstick shades, gorg highlighters, and vibrant multiples we’ve never laid eyes on…until now.

Scroll on for a slew of under-the-radar products you’ll want to add to your cart ASAP.

The soft powder gives cheekbones a subtle radiance that never looks over-the-top, but you have to log onto Tarte’s website to nab this web exclusive.

Tarte Amazonian Clay 12-Hour Highlighter in Daygleam, $29, available at Tarte.

Nars’ first crop of true liquid lipsticks don’t disappoint — they’re comfortable, long wearing, and come in a bunch of fun and flattering hues. Eighteen of the shades are available at retailers like Sephora, but two — Just Push Play (a classic blue-based red) and Just What I Needed (a trendy dusty rose) — are only available through the brand’s site and stores.

Nars Powermatte Lip Pigment in Just What I needed, $26, available at NARS.

Essence has a barrage of new, exclusive finds coming to its website in August and September, including matte lip gloss, metallic eye shadow, and this clever cushion liner.

Essence The Cushion Eyeliner 01, $4.99, available in August at Essence.

Wet n Wild’s Unicorn Glow collection threw fans of whimsy makeup into a buying frenzy. Now, the highlighters and this unicorn-themed brush from the collection are available exclusively on Wet n Wild’s website.

Wet n Wild Unicorn Highlighting Brush, $4.99, available at Wet n Wild.

Make Up For Ever’s site stocks a bunch of exclusives, including the brand’s high quality glitters, Pure Pigments, and face and body makeup. Our favorite of the bunch is the Flash Color Stick, a twist-up, blendable cream that can be mixed with other products or worn solo.

Make Up For Ever Flash Color Stick, $24, available at Make Up For Ever.

Last, but certainly not least, is M.A.C.’s Pro Collection — a line of high-pigment products fit for professional and amateur makeup artists alike. The collection includes mixable products (think: paints and pigments) along with a slew of toppers like face gloss and glitter. Our pick? Lipmix, an opaque cream lipstick that can be blended with other shades and products to create a customized hue.

M.A.C. Lipmix, $17, available at MAC Pro Locations.

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