Yahoo BeautyÂ would like to introduce you toÂ The New-New, a column by Beauty DirectorÂ Dana OliverÂ on the latest products, tools, and treatments on whichÂ sheâ€™d happily spend her hard-earned money.
TheÂ labelÂ for Tatchaâ€™s new Violet-C Radiance Mask reads like a list of anti-aging all-stars. With powerful additives, including water- and oil-soluble vitamin C and alpha hydroxy acids (AHAs) from apple, grapefruit, lemon, orange, and lime fruit extracts, this creamy facial mask deeply cleanses and gently exfoliates. However, the ingredient that piqued my interest was the Japanese Beautyberry.
TheÂ purple superfruit, also known asÂ Callicarpa, is packed with antioxidants and actually lends its brilliant color to Tatchaâ€™s mask. What makes it even more powerful is its ability to prevent those two different types of vitamin C I mentioned earlier from working against each other. How cool is that?
Tatcha has established creditability as a luxe brand that celebrities, beauty editors, and skin care enthusiastsÂ trust to give them younger-looking skin. While Iâ€™ve dabbled here and there with their cosmetics, mostly splashingÂ The EssenceÂ onto my face after cleansing and toning, I addedÂ the Violet-C Radiance Mask to my nighttime routine and prayed for a â€œglow up.â€
Full disclosure: Iâ€™ve yet to develop deep wrinkles or lose that â€œbounceâ€ in my skin, but I do struggle with dullness and hyperpigmentation. So addressing those two issues are always my main objectives when I tryÂ anti-aging products.
While the tacky texture of the mask initially threw me off, I couldnâ€™t help but laugh (and take a few selfies) when I looked in the mirror and saw my purple mutant-likeÂ complexion. My boyfriend even joked that I looked likeÂ an X-MenÂ character.Â The instructions say to leave the maskÂ on for a minimum of 15 minutes. Once the time was up, I rinsed off the mask with warm water, and it began to dissolve into a jelly-like substance, washing away dirt that was left behind from my pre-cleansing.
Itâ€™s almost unbelievable how much brighter my complexion lookedÂ after just one use, and the roughness around my cheekbones (as a result ofÂ hormonal breakouts) gradually started to feelÂ much smoother. I continued using the mask twice a week, rotating betweenÂ treating my skin after a long day at work and self-care on the weekends.
One of the ways I like to test the effectiveness of skin care products is to get the opinion of a makeup artist.Â This profession requires gettingÂ real up close and personal, and I find they are some of the most honest individuals. While I was preparing to take new headshots, makeup artist Maria Ortega complemented me on my â€œgreat skin.â€ My sparse eyebrows and how sheâ€™ll fill them are usually the focus of our conversations, but this time around, we chatted about my new and improved glow.
A beauty-loving colleague of mine also asked, â€œAre you wearing any makeup today?â€ It just so happens that I rushed out the door, packed my makeup kit, and then decidedÂ to just brave the day barefaced.
I may not need makeup, but I need to stock up on jars of this purple mask ASAP.