A simple white T-shirt is getting loads of social mediaÂ love for inspiring self-confidence in women.
The shirt, which is sold at Feminine Funk, an online retailer, reads, â€œShe embraced her stretch marks, fell in love with her cellulite, flaunted her rolls & gave zero f***s what anyone said and she lived happily ever after. The end.â€
A photo of a plus-size model rocking the shirt was posted on the companyâ€™s Instagram page Saturday and generated a lot of positive feedback. â€œIâ€™m going to the U.S. Open tomorrow and yes, my 180-pound curvy self will be sporting a bikini!â€ read one comment. A few wrote, â€œI need this shirtâ€ and used the hashtag #bodypositive.
The $26.99 shirt is the brainchild of company founder Nicole Grier, 37, of Fairfield, Calif., who was struck with inspiration at 1 a.m. on a Thursday night in June. â€œI was scrolling through Instagram and I got pissed off reading hateful comments on someoneâ€™s page,â€ she tells Yahoo Style. â€œI thought about how women are always told to ignore trolls, and I want women to love themselves.â€
The slogan felt authentic to Grier, but â€œI almost didnâ€™t use it because I thought it was too long and I was worried people wouldnâ€™t read it,â€ she says.
Grier, a mother of three, started her company six years ago because as a self-described plus-size woman, she was tired of the societal messages women receive about their bodies. â€œIf you search online for â€˜stretch marksâ€™ or â€˜cellulite,â€™ the only thing that comes up are ways to get rid of it,â€ she says. â€œAre you serious? Iâ€™m a badass woman and I take pride in my body.â€
Feminine Funk offers T-shirts, dresses, and tank tops with statements such as â€œMy thighs touch because Iâ€™m a mermaid,â€ â€œI got it from my mama,â€ and â€œIâ€™m the girl of your dreams (but with a belly)â€ in sizes ranging from medium to 4XL. â€œThereâ€™s been such a demand for smaller sizes, weâ€™ll likely expand our sizing,â€ says Grier.
She adds, â€œThereâ€™s a lack of compassion and empathy these days. I want the slogan on this T-shirt to be a daily mantra for women.â€