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11 Celebrity Beauty Brands That Are Legitimately Great

It’s difficult to find a celebrity these days who doesn’t have a multihyphenate title: Actor/model/singer/dancer/[insert special skill here]. These days, it seems like the next step is adding “beauty entrepreneur” to their ever-expanding résumés and for the celebs ahead, it’s way more than simply slapping their name on a product. The ones that are truly passionate about beauty are invested in the formulas, the scents, the colors — down to the design of the packaging. We’ve rounded up a few stars who have taken their talents to the beauty industry with products that are so good, we’d totally buy them even if they didn’t have the name attached.

Why we love it: Following the success of the Olsen twins’ Elizabeth and James fashion label, they launched two fragrances called Nirvana Black and Nirvana White that soon turned into a bona-fide beauty line with a body oil, hand cream, and this amazing dry shampoo. Not only does the micro powder formula instantly soak up oil and add that cool-girl texture the sisters are famously known for, but it smells amazing, too. It’s lightly perfumed with Nirvana Black’s violet, sandalwood, and vanilla blend that smells even better as the day goes on. It’s basically a dry shampoo unicorn.
Why we love it: Kendall Jenner — mega model, social media guru, beauty star, and the face of Estée Lauder’s new sister line, the Estée Edit — designed this custom palette for the brand. It’s pretty much everything you want in an eyeshadow palette: Neutral and flattering colors in matte and shimmery textures that you can wear every day or for a special night out. Then, there’s the Silver and Gold Blacklight Transformer shades, which can be applied over any shadow for a sheer layer of extra shimmer and makes your eyeshadow glow in the dark under a blacklight. It’s as unexpected and cool as Kendall’s beauty looks on the red carpet.
Why we love it: Copying Alexa Chung’s perfect cat eye is possible thanks to this mascara and liquid eyeliner duo from Eyeko, a British brand that Alexa’s been loyal to for years. Alexa helped redesign the packaging (even using her actual handwriting on the tubes) and though it was meant to be a limited-edition collection when it launched in 2013, we were happy to still spot it on Eyeko’s site. Word to the wise: Stock up while you can.

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