Whenever weâ€™re in need of a fun, flirty, and affordable outfit, ASOS is one of the first places we turn to.
The fashion e-commerce site has built a strongÂ following thanks to their trendy clothing and accessories, plus-size selection that doesnâ€™t compromise style and, of course, super fast and free shipping. Even thoughÂ weâ€™ve perused the beautycategory of the online retailer, cosmetics rarely end upÂ in our shopping cart. That is until now.
ASOS is launching its very own makeup collectionÂ this fall and itâ€™s sure to get a ton of likes on Instagram from the brandâ€™s predominatelyÂ 20-something fan base. Packaged in the popular millennial pink shade with clean and simple illustrations that correspond to each product, the rangeÂ includes matte liquid lipsticks, blush, mascara, liquid pendÂ eyeliners, and pressed powder. The cherry on top: everything costs under $20.
Keeping in line with ASOSâ€™s manifesto of â€œembracing and expressing the full range of who you are,â€ the products boast names such as Doubtless, Patience, Vigilant, and Flawed, whichÂ are reflective of inner characteristics rather than feeding into societal pressures of attaining outward perfection.
This message of empowerment is further reiterated through the ASOS Face + Bodycampaign that features a diverse cast of individuals, including Instagram star and activist Richie Shazam, medical student/model Chen Liu, and It-girl modelJazelleÂ Zanaughtti.
While you canâ€™t lose with anything from the upcoming ASOS Makeup collection, we highly recommend spending your hard-earned money on the budge-proof matte liquid lipsticks ($12), twist-up eyeliner pencilsÂ that come with their own sharpener on one end ($8), and the chubby highlighter sticks ($15) that will make your skin glow like never before.
ASOS Makeup will be available for purchase September 20 on asos.com. For updates, be sure to follow the hash tagÂ #ASOSGoPlay on social media.