Designers areÂ showing their new spring collections duringÂ Fashion Week, but the IRLÂ fall season is still ahead of us.
AsÂ you begin to shop for your autumn wardrobe, consider opting for H&Mâ€™s new fall Studio collection, which officially launches Sept. 14. The Studio collectionÂ differs fromH&Mâ€™s often buzzy designer collaborations as it is a tightly curatedÂ collection conceptualized by the in-house team. Of course, as this is H&M, the chic styles are made more awesome thanks to their affordable price point.
Ahead of the H&M autumn-winter 2017 collection launch, Yahoo Style spoke to Angelica Grimborg, H&MÂ Studio designer, and Ludivine Poiblanc, creative adviser and stylist, to learn more about the inspiration behind the collection and how it came to be.
According to Poiblanc, the process started more than a year ago, whenÂ PoiblancÂ and the H&M Studio design team traveled to Italy to explore fabric factories and research different materials. There, Grimborg says, â€œWe fell in love with the menswear fabricsâ€ and with â€œdelicate satins. So we started to talk about these contrasts.â€
The menswear influence in the collection is undeniable. Impeccably tailored suits, wide-leg trousers, blazers, oxford shirting, and coats make up the bread and butter of the collection. The color palette is dark and moody, consisting primarily of black, gray, white, and brown only with splashes of navy and burgundy here and there. As Grimborg points out, even with this menswear influence, the clothing is still â€œvery feminine,â€ and keeps â€œfeatures that make it a classic.â€
In Italy,Â the H&M Studio team and Poiblanc began to discuss what they each wanted out of the collection. The consensus quickly homed in on the concept ofÂ â€œthe perfect wardrobeâ€ and what that would look like. According to Grimborg, the perfect wardrobe always consists of, â€œa nice pair of trousers, a nice blazer, some cozy knit, and a feminine cool dress and statement jewelry and shoes. Itâ€™s a bit like â€˜power dressing.’â€ The Studio collection blends these essentials in an aesthetic that is very representative of Poiblanc herself, who oftenÂ wears dark-colored, minimalistic tailored clothing.
After Italy, the team visited New York City, where Poiblanc is based. In New York, the team wasÂ inspired by the grittiness of the urban landscape and the graffiti art found citywide.Â The graffiti soon became a main motif of the collection in which H&M created its own graffiti printsÂ shown on a few ofÂ the knits, skirts, and accessories in the collection.
Standout pieces include the high-fashion black thigh-high boots, a graffiti-print asymmetrical flounce miniskirt, a graffiti-print ribbed knit, tailored suiting, and an athleisure-style black-and-navy puffer jacket.
Ultimately the collection is tailor fitÂ for the urban girl: â€œI hope the girls in Paris will love it and I hope the girls in New York will love it,â€ Grimborg says. But donâ€™t be deterred if you donâ€™t live in one of these major fashion capitals. Thatâ€™s the whole point. You can still obtain thatÂ covetable urban fashion look in your own hometown by shopping the H&M Studio collection in select stores and online at hm.comÂ starting on Sept. 14.