Victoria Beckham launched her eponymous fashion label in 2008 — a period that, in certain corners of the fashion industry, feels like an eon ago. Over nearly a decade, the former Spice Girl has made a concerted effort to grow her business slowly, becoming a rare, skyrocketing success story in the world of oft-failed celebrity clothing lines. That steady pace, Beckham has voiced, has been intentional, expressing just last month that if she wasn’t “doing it very well, there was no point in [her] doing it.”
But in 2017, the Victoria Beckham brand has properly scaled up, even going so far as to link up with mega-retailer Target on one of its mass collaboration earlier this year. Is the label now poised to enter the next carefully calculated, certainly very big stage of its evolution? The answer, as of this week, is a resounding yes.
On Monday, Victoria Beckham Limited, the group that controls the label, announced that it received a £30 million (roughly $40 million) investment from London-based private equity firm Neo Investment Partners in exchange for what The New York Times calls “an undisclosed stake in the business.” In a release, the company discussed that this seven-figure contribution will be used to take its business to new heights, including expanding its digital and brick-and-mortar retail presence and launching into new categories and collaborations, as well as moving its company headquarters to a larger West London space next spring.
“Victoria Beckham is one of the most exciting entrepreneurs I have the pleasure to work with,” said David Belhassen, founder and managing partner of Neo Investment Partners, in a statement. “She is an inspiration to millions of women around the world and she has built a unique, differentiated luxury brand with a strong identity and very high potential.”
Though we can likely expect the Victoria Beckham expansion to continue steadily, just as we’ve seen since 2008, we can also anticipate that the label will be in an entirely different (read: much bigger) place come its next 10-year milestone. And it’s already getting started: Earlier this month, the brand revealed that it’s set to collaborate with Reebok in late 2018 — perhaps a sign of what’s to come. In a release, the designer’s husband David Beckham said it best: “I am sure the next decade will be even more exciting.”