When we’re searching for the best beauty looks on social media, Pinterest is one of our favorite destinations. Whether it’s the prettiest way to wear metallic makeup or the most flattering nude lip color that works on all skin tones, the more we keep scrolling, the more inspiration we find.
Right now, the top searches are all about winter beauty, and according to Pinterest data, the most popular blush on the site this season is Glossier’s Cloud Paint, which has been saved by users more than 12,000 times. Cream blush in general is majorly trending on the site, as Pinterest says its searches for the product type have risen 196 percent this year over last.
One reason for the rise in searches, at least this month, may be the change in weather for most of the country, as much cooler temps become the norm. With colder days comes drier skin, and powder blush can accentuate dryness and fine lines. Cream formulas are the perfect solution, and most contain moisturizing ingredients that will give you dewy look when your complexion needs it most—they can even make your skin appear plumper.
Cloud Paint in particular names collagen as one of its key ingredients, which the brand credits for the product’s ability to “hydrate and visually plump skin up with moisture.”