By Macaela Mackenzie. Photos: Getty Images, Courtesy of Brand.
Does everything Victoria Beckham touch turn to gold? Thatâ€™s a rhetorical question. Since Posh Spice turned herself into one of the chicest designers of the 21st century, everything she touches â€” from her eponymous ready-to-wear line to her wallet-friendly capsule collection with Target â€” becomes a damn style gold mine. But nothing has set social media and the hearts of style-lovers on fire quite like the alchemy of her sold-out makeup collectionwith EstÃ©e Lauder, which is reportedly about to double in size this fall. Praise be.
Last September, the posh designer (couldnâ€™t help it) teamed up with classic cosmetic purveyor EstÃ©e Lauder to release a limited-edition 14-piece collection full of smoky shadows, shimmery lipsticks and impeccably chic black-and-gold packaging. It sold out it a snap. Following the overwhelming response, the designer released a second wave this spring, refreshing the products with new shades and solidifying her status as a beauty mogul. “I think there are some beauty â€˜looksâ€™ that people associate with me â€” a smoky eye, a pale lip â€” so it was important that we spent time fine-tuning until we had an authentic-feeling product,” she told British Vogue at the time. That collection, too, flew off shelves.
Given the stellar success, itâ€™s no surprise that Victoria Beckham is back again with her third collection, which will reportedly be double the size. According to WWD, EstÃ©e Lauder made a â€œsizeable investment in the range,â€ meaning we can look forward to 28 new products dropping in September.
Hereâ€™s whatâ€™s in store: The new collection will keep 10 hero products from the first two capsules and add 18 brand new ones, including two kits. The first two runs have been roughly organized into looks inspired by four cities â€” New York, London, Paris, and L.A. â€” and the fall run will add a fifth: Miami. Beckham is bringing the heat with a Cheek CrÃ¨me in Blond Mink, Eye Matte Duo in Bleu Ã‰lectrique/Nude, Eye Kajal Duo eyeliner in Saphir/Vanill, and Matte Lipstick in Burnished Rose. You can also expect a new â€œSignatureâ€ look including a fire Skin Perfecting Powder, Aura Gloss in Honey, and Eye Ink Mascara in Backseat.
Considering the price tags on her namesake label, the EstÃ©e Lauder collection is surprisingly affordable with prices ranging from $34 for an eye pencil to $95 for the cultish Morning Aura Illuminating CrÃ¨me. But in true Beckham style, there are two splurges included in the collection: The Victoria Beckham Lit Beauty Box, a $1,500 light box that comes with eight products; and Victoria Beckham Collection Trousse de Maquillage, a $700 black leather makeup bag that comes with six products.
But thereâ€™s more news. At a preview for the new line, Beckham announced sheâ€™s working on skincare with the brand. â€œThis collection is significantly biggerâ€¦[but] there is so much that I still want to do. I havenâ€™t touched on foundation or eyebrows. There were things we wanted to get into this collection but we wanted to get it right,â€ she told WWD. In other words, Beckham is about to bring her brand of alchemy straight to your skin.
The brand notes this wave of the collaboration will be easier to get your hands on than ever â€” Lauder will be making three times the product for the limited-edition line. Given Beckham’s gold status, we wouldnâ€™t be surprised if it still sold out. So, once the new collection drops on September 1, move fast.
This story originally appeared on Allure.