With changing seasons, certain colors come and go. But millennial pink is one of those Starburst-like shadesÂ that anyone born betweenÂ 1982 and 2004Â simply canâ€™t get enough of.
The pastel, bubblegum, or even iridescent hue (you know millennials canâ€™t make up their minds) is loved so much that many brands have taken a cue from Glossierâ€™s millennial pinkaestheticÂ and made itsÂ packaging reflective of the trendy color.
In April, Unilever and Suave unveiledÂ a campaign and social experimentÂ launching a phony product called Evaus (simply Suave spelled backward), which examined whether millennials purchased products based on a prestige price tag or if the packaging (in this case,Â millennial pink) reinforcedÂ that â€œitâ€™s whatâ€™s inside the bottle that really counts.â€
Long story short, everyone who tested out the products was automatically sold, supporting the brandâ€™s initial research â€œthat not only are millennials attracted to the actual color, but they are also drawn to simple, clean packaging.â€ ButÂ were shocked once they found out it was really Suave all along. According to findings from a 2016 Suave Womenâ€™s Survey, â€œ7 in 10 women feel that premium or higher-priced brands and products are more trustworthy than value or lower-priced brands and products.â€ Meanwhile, â€œ92 percent of millennial women agree that they would buy a lower-priced hair care product as long as quality was not sacrificed.â€
The proof is in the pudding, and millennials loveÂ pretty-in-pink products. Keep reading to seeÂ 20 products that will have you falling head over heels â€” no matter what age you are â€”for millennial pink. Besides, itâ€™s just the cool thing to do.
Milk Makeup Lip Vinyl in Poppinâ€™Â ($24).Â This glossy pigmented color wears amazingly well on a variety of skin tones and lasts for hours.
Zoya Nail Polish in Jordan ($10).Â Itâ€™s a great shadeÂ to try if you want to add a little more pop to your nail look.
Stellar Cosmic Blush in BeamÂ ($25).Â Everybody will be yelling â€œsweet cheeksâ€ after you swooshÂ on a few strokes of this powdered blush.
Milk Makeup Liquid Strobe in AuraÂ ($24).Â Get your unicorn feels on with this stunning highlighter that can be applied to lips, cheeks, and eyelids.
Smith & Cult Pillow Pie Nail PolishÂ ($18).Â This pink is so soft it can be worn as a neutral that will pair lovely with any outfit.
Essie Nail Polish in Excuse Me, SirÂ ($9).Â The formula of this lacquer will outlast many others, keeping your nails chip-free and gorgeous.
Glossier Cloud Paint in PuffÂ ($18).Â If you want an alluring lit-from-within soft, rosy glow, start here.
Smith & Cult The Shining Lip Lacquer in Flesh RiotÂ ($22).Â Just in case you desireÂ a hint of pink, a touch of shimmer, and lots of shine, this should be your go-to.
By Terry Baume De Rose Face Cream ($85).Â Unlike other rose-scented products, this one isnâ€™t overpowering. Plus, itâ€™s rose hip oil-infused formulaÂ will leave your skin soft as a babyâ€™s bottom.
Jurlique Rosewater Balancing Mist IntenseÂ ($65).Â For skin that needs an instant pick-me-up, spritzing on this hydrating mist will do the trick.
JJ Young Pore Bubble MaskÂ ($17).Â Your pores need to breathe, and this micro oxygen and charcoal mixed bubble mask will help make room by ridding your skin of unwanted impurities and built-up sebum.
Amarte Wonder CreamÂ ($120).Â Give your skin a touch of luxury with this truly wonderful cream. Essential ingredients such as vitamin E and mushroom extract work to speed up cell turnover and keep your skin intact.
Pearl Bath Bombs Strawberries and Champagne Ring Bath BombÂ ($15).Â Make a big splash and create a relaxing moment for yourself by adding this smell-good to your bath.
Farmhouse Fresh Organics Big Bare Whipped Shea Butter Body PolishÂ ($42)Â Scrub away dead skin cells and keep your bodyÂ silky smooth with this stunningÂ exfoliating treatment.
Jimmy Choo Lâ€™Eau de Toilette ($55)Â Look good and smell better with Jimmy Chooâ€™s fresh fragrance. Key notes include bergamot, peony flower, and cedarwood.
Lafco Duchess Peony Powder Room CandleÂ ($60).Â Uplift your mood with this floral delight thatâ€™s made with essential oils and has a 90-hour burn time.
R+Co Bel Air Smoothing ConditionerÂ ($25).Â Ideal for frizz-prone hair types, this conditioner will keep locksÂ smooth and sleek.
IGK Laidâ€‘Back Defrizz and Antiâ€‘Static Spray ($29).Â With humidity-filled days ahead, you will absolutely need this de-frizzing must-have.
Kevin Murphy Plumping Rinse Densifying Conditioner (checkÂ kevinmurphy.com.auÂ for salon retailers). Pump up the volume on limp hair when you take a little extra time after your shampoo to massage in this plumping conditioner.
Klorane Soothing & Anti-Irritant Gel Conditioner With Peony (available in June; checkkloraneusa.com for pricing). Get ready to revitalizeÂ your dry, itchy scalp with this healthy conditioning agent.