• Fashion
    denim,jeans,huffpost
    The ‘Jeans That Show Off Your Butt Crack’ Trend Isn’t Dying Anytime Soon

    It’s the newest, most unconventional trend we just don’t understand: cheeky jeans that basically show off your bare bum. ASOS recently released a pair of $60 jeans that’ll leave customers with something resembling a plumber’s crack or a wedgie waiting to happen. Called the “high waisted straight leg jeans with open back,” these babies are all business […]

  • Style
    news,viral,youtube,safiya-nygaard,likeaglove,jeans,perfect-fit,fit,denim,size,sizing,shape,brand,style,app,technology,fashion-technology
    Would you let an app determine your ‘perfect’ jeans?

    YouTube star Safiya Nygaard is testing yet another unique method of outfitting herself — except this time it involves technology rather than strangers. With the appLikeAGlove, Nygaard documented the process of finding the “perfect” pair of jeans, involving the use of smart leggings that measure a user’s shape at four points along the waist and hips. How the app […]

  • What's Hot
    Denim Retailer True Religion Files for Bankruptcy
    Denim Retailer True Religion Files for Bankruptcy

    True Religion’s recognizable stitch denim doesn’t seem to appeal to customers anymore. On Wednesday, the Manhattan Beach, Calif.-based brand filed for Chapter 11 protection in hopes of reducing its debt of about $500 million, Reuters reported. The petition was filed in the U.S. bankruptcy court in the District of Delaware. According to Reuters, True Religion […]